Autumn hair without a care

Forget the over-done, labour-intensive perfect blow dry that has been popular for the best part of the decade (thank you Duchess) instead the casually coiffed, sensual, insouciant bed-head is back for Autumn 2015.

Jason Collier who has worked with Victoria Beckham and Sienna Miller is excited about the move away from the flawless blow-out. “It was getting decidedly dull there for a minute on the hair styling front. Everyone was after the carefully crafted ‘Kate’ but emergence of ‘air-drying’ as a hair styling trend has helped us all move on.”

Jason admits that while the “undone” look is the ultimate hair goal this season that doesn’t mean leaving hair to its own devices. “Au naturel is how we want hair to look but achieving this look takes effort and know-how, and the right products.”

Oscar Alexander who counts Sadie Frost, Aidan Turner and Noel Fielding among his clients and was responsible for the grown-up undone looks here agrees, “It is all well and good trying to get things looking simplified but very few women (or guys) can get away with simply doing nothing to their hair. Messy knots look cool, imperfect partings look fresh, hair with a bit of Bardot height is perfect for evening. I love Structure Glamtex which is a new generation texturizing spray. Gives hair instant volume, height and style-able grip. It is effectively back-combing in a can. You can get a similar effect with JOICO Hair Shake which is a new liquid-to-powder texturizer. The micro-fine mist amps up hair with the most touchable, velvety-soft, mega-volume finish.”

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Denis Kovalyov from Bespoke Hair Care, the UK distributors of Australian brand Original & Mineral has advice on keeping ‘I woke up like this’ hair looking great at all times, “It might sound simple but getting the right shampoo and conditioner is essential. Healthy hair will respond better to styling of any kind and you’ll get the results you are looking for but the fibre texture has to be right. O&M avoids using harsh chemicals wherever possible and makes every effort to include natural extracts and active minerals that deliver real benefits. The range of shampoos and conditioners have been formulated to guard against colour fade and have an in-built UV protection and are all gentle enough to be used daily, if desired.”

Nick Irwin, session stylist to the stars created the desired look on model Poppy Delevingne recently, “This loose, care-free look is great on hair cut not much past the shoulders or shorter, collarbone length is particularly cool, with blunt ends and a centre parting. To get the air-dried effect I rough-dried Poppy’s hair using the H2D iR Hair Dryer with a touch of O&M Style Guru Styling Cream through the hair, for volume and hold. I then used the H2D Magicurl Wand to create waves which were then cooled andmussed up using my fingers.”



AJC Pop Up Salon – Covent Garden Hotel

Last week, AJC held a #popupsalon at London’s Covent Hotel, showcasing some of the great Autumn Winter trends and products from our clients. We were joined by top session and celebrity hair stylists Jason Collier (clients include Victoria Beckham, Sienna Miller and Damian Lewis), Oscar Alexander (Sadie Frost, Aiden Turner and Gemma Chan) and Fiona Hutcheon from an amazing salon in Hackney called The Glasshouse, who were on hand to give our VIP guests hair consultations and product prescriptions. While Holly from Muse of London: Beauty treated everyone to seasonal mini manicures in some great autumnal colours with the new nude being the shade most wanted to try.

Suite 3 at the Covent Garden is a stunning room, clearly inspired by the brightly coloured works of Frida Kahlo which was made all the more apparent in the fashion photography displayed which paid homage to the artist, and it was quickly rearranged to create a pop-up salon with two hair stations and a nail bar.
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Products from RUSH Salons at M&S, Original & Mineral, JOICO, OSMO, Hairaisers and H2D Electricals were displayed around the “salon” for the guests to try and the stylists to use.

Guests were welcomed with a glass of fizz and despite the current trend for sugar-free the bite-sized Lola’s cupcakes featuring the new AJC 93 logo were incredibly popular too.

The evening session ran from 4pm till 8pm and had a great “after work” vibe. Journalists, bloggers and influencers mingled, chatting about the products, and discussing the new “grown-up, undone trend” we have identified for this season (see next blog post).  While the morning session from 8am till noon was all about piping hot coffee, fruit juice and “office-ready” looks.

Twitter and Instagram were awash with images of freshly styled VIPs and the popupsalon hashtag – thus declaring the event a resounding success.

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Welcome to the AJC news page! We are a team of busy communications professionals working in the beautiful city of Edinburgh and this is where you can keep up-to-date with all our goings on. You can also follow us on Twitter @ajcpr93 and Instagram @AJCPR.

While we have a strong and loyal client base in the hair and beauty industries we also work across a whole host of sectors including food and drink, fashion and retail, travel and hospitality and have even been known to manage huge transport accounts!

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