16th March 2016 Lauren Martin

Fresh Festival Hair from JOICO



instatints
Other than the international collections, we’d say that the year’s most inspiring style looks come from festival season. And first up is one of the biggest and in fashion terms the best, Coachella. We asked JOICO Spokesperson and Celebrity Hairstylist, Paul Norton, whose clients include Taylor Swift, Ariana Grande, Emma Roberts and Anna Kendrick what he thinks will be big news at the three day Californian event.

“Coachella definitely sets the style stakes for the rest of the season but this year flower crowns will be passé. My clients are already perfecting their festival style and with over half a million people in the desert it is essential to stand out from the crowd.

“The best festival styles are really inspired by the idea of enjoying the music, the amazing Californian weather, and having a great time. Hair should look great but you should be able to do it and then forget about it. That’s why I think JOICO InstaTint is perfect and the 50ml sizes (RRP £4.95) make them perfect satchel size, and they smell gorgeous too which is always a bonus in the Californian heat.”

The new temporary colour shimmer sprays come on strong, delivering iridescent, shining, devastatingly dazzling colour, before washing out (up to three days later!) with a single shampoo. Spray these pigment-packed beauties directly onto fishtail braids or a braided crown for an iridescent, pop of colour here and there, or mix all five shades to create your own custom tint try Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue to give yourself a pop of colour.

InstaTint’s commitment-free colour technology allows you to try out all the haute hue trends of the moment – ombre, sombre, baby lights (with a vivid spin) – without ever getting too attached.


The above images are from Instagram showing how easy it is to create stunning looks with JOICO InstaTint – credits: @larisadoll, @leysahairandmakeup @ravessalon

Product details:

–       Up to 3 days of bright, bold colour – washes out in 1 shampoo

–       5 high-impact hues to love and layer (Fiery Coral, Sapphire Blue, Orchid, Pink and Mermaid Blue)

–       Brilliantly touchable and brushable

–       Instantly refreshes the vibrancy of Color Intensity shades

–       Temporary pigments, so no commitment or damage of traditional hair colour


Light-from-within mica formula shimmers in the sunlight, gleams under moonlight – see you in the desert!

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