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AJC JOURNAL

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Welcome

Welcome to the AJC news page! We are a team of busy communications professionals working in the beautiful city of Edinburgh and this is where you can keep up-to-date with all our goings on. You can also follow us on Twitter @ajcpr93 and Instagram @AJCPR.

While we have a strong and loyal client base in the hair and beauty industries we also work across a whole host of sectors including food and drink, fashion and retail, travel and hospitality and have even been known to manage huge transport accounts!

We are very lucky in that we are invited to work for clients all around the world but that doesn’t mean we aren’t partial to a local project or two. If you are looking for realistic, effective communications professionals who are a pleasure to work with, drop us a line, we’d love to meet you.

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AJC93 at Creative Head’s Most Wanted Awards in London

Josh Woods receiving the Hair Icon award from Joico Vice President Eric Kater

Earlier this week, AJC93 attended Creative Head’s Most Wanted Awards, one of the most important events in the hair industry. Celebrating British hairdressing’s finest talent in salon and session, the nominees were phenomenal colourists, business innovators and inspiring stylists. Hair magazine Creative Head’s Most Wanted awards recognise the finest individuals, the best teams and the most outstanding salons in UK hairdressing today. Our client, JOICO was one of the sponsors of the event and Vice President, Eric Kater was delighted to present the Hair Icon award to Josh Woods. 

Tickets to the event sold-out weeks ago and there were six hundred guests in Guildhall’s magnificent medieval Great Hall. With everyone decked out to the nines, and showing off their ‘dos, it was a glamorous night!

AJC93's Director Alison Jameson with the JOICO team

AJC93’s Director Alison Jameson with the JOICO team

Congrats to all the winners and thanks to Creative Head for a fabulous night out!

Here’s the list of the winners:

2016 WINNERS

REPUBLIC OF IRELAND WINNERS

SUPREME TEAM
CATEGORY SPONSOR L’ORÉAL PROFESSIONNEL
Ikon Hair Design, Cork

EXCEPTIONAL STYLIST
CATEGORY SPONSOR CREATIVEHEADMAG.COM
Dylan Bradshaw, Dylan Bradshaw

UK WINNERS

BEST SALON TEAM
CATEGORY SPONSOR PAUL MITCHELL
Malcolm Murphy Hair, Leicester

BEST LOCAL SALON
CATEGORY SPONSOR LAYERED
George’s Hairdressing, Leicester

BEST NEW SALON
CATEGORY SPONSOR REVLON PROFESSIONAL
Daniel Granger Hairdressing, Northampton

BEST SALON EXPERIENCE
CATEGORY SPONSOR L’ORÉAL PROFESSIONNEL
Not Another Salon, London

MALE GROOMING SPECIALIST
CATEGORY SPONSOR AMERICAN CREW
Chris Foster, The Refinery

CREATIVE TALENT
CATEGORY SPONSOR BUMBLE AND BUMBLE
Errol Douglas MBE, Errol Douglas

BUSINESS THINKER
CATEGORY SPONSOR TREATWELL
Mark Woolley, Electric Hairdressing

COLOUR EXPERT
CATEGORY SPONSOR WELLA PROFESSIONALS
Robert Eaton, Russell Eaton

HAIR TREND
CATEGORY SPONSOR TANGLE TEEZER
Errol Douglas MBE, Errol Douglas

AWARD FOR INNOVATION
CATEGORY SPONSOR CLOUD NINE
Matthew Sockalingum for The Blow Dry Pass

SESSION STYLIST
CATEGORY SPONSOR BABYLISS PRO
Eugene Souleiman

HAIR ICON
CATEGORY SPONSOR JOICO
Josh Wood

AJC93 Welcomes Alex Hamilton as Account Manager

alexThe AJC93 team has expanded!

We are pleased to announce that we have a new Account Manager – Alex Hamilton. The Musselburgh native graduated last year from Queen Margaret University where she studied Marketing, PR & Events.

Alex is handling social media and working on large-scale campaigns for our beauty and hair clients. Welcome to the AJC93 Team, Alex!

Say hello to Alex on Twitter and Instagram @alexmhamilton14

Edinburgh International Fashion Festival

Screen Shot 2016-07-27 at 09.28.49On 21 – 24 July 2016 Edinburgh’s International Fashion Festival entered its fifth year. This year, the festival focussed on creating a shared platform for young designers and established industry professionals who discussed topics in relation to the current fashion world. On Thursday 21st July, Gianni Scumaci, a third generation hairdresser who trained at the prestigious Vidal Sassoon in London, opened the fashion festival with a talk and an exhibition. The AJC team went along to get to know Scumaci a bit better, find out about his creative process and what his inspirations were. During the talk, Scumaci showed some of his previous work on shoots and how he got models to portray a certain character. He also spoke about how he was captivated by hair from a young boy, however, later realised he was more fascinated by the people and his ability to connect and communicate with them on a deeper level which would effectively impact the decisions and direction on the style he would do to their hair.

 

The exhibition unveiled Scumaci’s latest work, a collaboration with the inspired movement ‘Sink The Pink’. Created by Glyn Fussell, Sink The Pink has changed the face of London Clubbing. During the talk, Scumaci spoke about how he decided to collaborate with Sink The Pink after an encounter with Fussell at a shoot. Scumaci further discussed how the movement and everyone involved had inspired him to create his latest work. Scumaci informed the audience of how getting to know the men involved with Sink The Pink on a deeper level was able to allow him to discover their inner characters, moreover, allowing him to bring these characters out in a visual way. Scumaci and Fussell introduced the subjects of the exhibition team to the audience by showing photos before the shoot took place. Fussell gave some information about each of the team; their character, interests and skills, then Scumaci went on to talk about how used the teams characters to develop the looks for his exhibition along with images of the looks.

 

The night finished with Scumaci having a chat with publisher of Creative Head, Catherine Hancock. The chat was about all things hair, including how Scumaci uses his feelings along with his techniques learned from Vidal Sassoon to create the perfect hairstyles for his customers.

 

The AJC team thoroughly enjoyed the exhibition and talk and thought Scumaci opened the Edinburgh International Fashion Festival perfectly, keeping his audience engaged and interested at all times. The team also loved hearing about Sink The Pink and how the movement has encouraged many people to feel good in their own skin and have a place to go where they feel comfortable. The movement is truly inspirational and Fussel should feel extremely proud of the creative club night he has created.

The Long Hair Guide for Men

Screen Shot 2016-03-30 at 13.48.08Think suave, sophisticated castaway who has been deserted on an island with nothing but quality hair products. Bingo.

Winston Churchill once said “war is mainly a catalogue of blunders” and the same could often be said of hairstyles.

For some men, growing their hair long is something that can draw looks of envy from their follicly challenged peers, for whom the option is but dream. Some men like to keep their hairstyle short throughout their lives as a mark of their own personal choice. Others like to take the plunge and grow a mane of lustrous locks. Many however, lack the know-how, patience and confidence to make the transition, which can be awkward and look less than well groomed. Perseverance is the name of this game, and good things come to those wait. The results can and will inevitably transform a guys overall look. This is how to do that transformation for the better.

Whether you’re the bank manager who has a flair for the bohemian indie look or a young buck student who wants long surfer hair to go with his ironic t-shirts and unrealistic career expectations, or perhaps you’re the guy who has hit a mid life crisis and has decided now is the time to adopt that pony tail he has always wanted. The ponytail that will act as the perfect accessory for that new ear piercing and convertible. Whatever, if that’s your jam go for it!

Screen Shot 2016-03-30 at 13.52.20 Long curls look great on the surfboard or the boardroom.

However, maintenance can be a put off, but it need not be. Long hair is some of the easiest hair to manage.

Transition is the big deterrent in this style change. Just like everyone liked Bruce Jenner and everyone likes Caitlyn Jenner, It’s the transition phase people bitch about, but keep focused on the finished result.

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Ignore the hayers. Preserver.

Just as much as the actual hair, patience and time are the qualities required. Many fall at the second or third hurdle and go through the awkward stage only to get a hair cut, rendering the whole process pointless. A good stylist can be your friend in the battle of growth trenches, and you’re going to need one.

The number one question asked on this subject is “how long will this take?” This is tricky to answer because everyone’s hair grows differently and at various speeds. However, based on statistics, hair grows roughly at the pace of ¼ inch every month. So, depending on how long you want to grow your hair, this can be a good indicator of timescale.

 

The process of growing out

One of the most common pitfalls guys make when growing out their hair is to just let it go. Don’t. You are not Elsa from Frozen.

This will just encourage split ends; add to the awkward look due to uneven hair and just look generally unkept. Not the goal.

Regular trims and texturizing will ensure that it grows with a healthy shine and you will be able to manage it more. This will also reduce any awkward phase moments as your hair grows. Another good tip is to start also taking some vitamin B7 to strengthen hair follicles.

As your hair grows, it will do so from every angle, you will feel like it starts resembling a burst mattress. Don’t panic. You need to give the roots the best opportunity to grow in an efficient and healthy way. Now is the time to start giving yourself hair treatments based on your hair type, ask your stylist which is best suitable to you.

The best method to maintain that sophisticated appearance is to focus on growing it out from the top first followed by the back and the sides. To start, try keeping the back and sides short, only slowly permitting them to fill in as the top of the head’s hair grows out.

Screen Shot 2016-03-30 at 14.20.58Beware: Ensure your hair grows in the correct fashion.

Use the time it takes to grow out your hair to stock up on the products that you are going to need for your new look. You’re going to need finishing and texture sprays along with hair masks and serums. Clays and pomades have been a friend to your former shorthaired self but they are often too heavy for longer hair. Creams are going to be your new BFF’S.

On matters of long locks, if you don’t have your stylist on call 24/7 ask your girlfriend/mum/sister/female friends. They will more than likely have a treasure trove of knowledge of all their tried and tested good and bad products.

Styling long hair.

When your hair has arrived at its final destination point of length, now is a new frontier: how to style long hair. The first thing you need to do is get a strategy; book an appointment with a stylist. You need an expert to discus the framing of your face and the focus of accentuation your best features and drawing less attention from your less favourable ones. Think jawlines, face shape, ears and the layering and texture of your hair are all things that need to be taken into account here.

These decisions are what separates the fine line between your look being more cool and dapper to looking like you were an extra in the revenant.

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The correct way to acheive messy.

Conclusion

In the battlefields of transitioning from short to long hair, you’re stylist is your comrade. They have got the expert strategy, they have the blue prints, they know the battle lines and have the arsenal of products, better still they knows the enemy (bad hair) and they know that through many set backs (awkward phases) if you persevere, you can conquer and be victorious in winning the battle of short to long hair. Go forth.

Screen Shot 2016-03-30 at 14.46.41“You say you’re willing to die for long hair but you know nothing about dying and you know nothing about growing long hair” – Achilles hairdresser.

 

Greenwell also does Pink Well!

 Screen Shot 2016-03-16 at 12.32.09
Mary with Fearne Cotton and Glamour Magazine Editor, Jo Elvin
There’s something about Mary’s new hair, its pink and it’s fabulous!
Legendary make-up artist Mary Greenwell has caused quite the stir on the fashion scene this month by dyeing her tresses pink!
Mary revealed she is a fan of AJC 93 client, Crazy Color and is currently sporting the delicious bubblegum shade Pinkissimo. AJC has sent Mary a range of different Crazy Color shades to try so watch this space…
Screen Shot 2016-03-16 at 12.32.00
With Sam McKnight taking her cool Instagram shots she’s sure to continue to lead the fash pack.
Screen Shot 2016-03-16 at 12.32.16Mary with Oscar winning client Jessica Chastain.

Fresh Festival Hair from JOICO



instatints
Other than the international collections, we’d say that the year’s most inspiring style looks come from festival season. And first up is one of the biggest and in fashion terms the best, Coachella. We asked JOICO Spokesperson and Celebrity Hairstylist, Paul Norton, whose clients include Taylor Swift, Ariana Grande, Emma Roberts and Anna Kendrick what he thinks will be big news at the three day Californian event.

“Coachella definitely sets the style stakes for the rest of the season but this year flower crowns will be passé. My clients are already perfecting their festival style and with over half a million people in the desert it is essential to stand out from the crowd.

“The best festival styles are really inspired by the idea of enjoying the music, the amazing Californian weather, and having a great time. Hair should look great but you should be able to do it and then forget about it. That’s why I think JOICO InstaTint is perfect and the 50ml sizes (RRP £4.95) make them perfect satchel size, and they smell gorgeous too which is always a bonus in the Californian heat.”

The new temporary colour shimmer sprays come on strong, delivering iridescent, shining, devastatingly dazzling colour, before washing out (up to three days later!) with a single shampoo. Spray these pigment-packed beauties directly onto fishtail braids or a braided crown for an iridescent, pop of colour here and there, or mix all five shades to create your own custom tint try Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue to give yourself a pop of colour.

InstaTint’s commitment-free colour technology allows you to try out all the haute hue trends of the moment – ombre, sombre, baby lights (with a vivid spin) – without ever getting too attached.


The above images are from Instagram showing how easy it is to create stunning looks with JOICO InstaTint – credits: @larisadoll, @leysahairandmakeup @ravessalon

Product details:

–       Up to 3 days of bright, bold colour – washes out in 1 shampoo

–       5 high-impact hues to love and layer (Fiery Coral, Sapphire Blue, Orchid, Pink and Mermaid Blue)

–       Brilliantly touchable and brushable

–       Instantly refreshes the vibrancy of Color Intensity shades

–       Temporary pigments, so no commitment or damage of traditional hair colour


Light-from-within mica formula shimmers in the sunlight, gleams under moonlight – see you in the desert!

OSCARS 2016

There’s always much to swoon over at the Oscars but one thing is for sure is that the hair is always immaculate! With jaw-dropping, instantly iconic hairstyles sporting on the red carpet this year, we go through our top hairstyles from this years Oscars.

Screen Shot 2016-02-29 at 15.42.16First up we have Kate Winslet, she may not have picked up an Oscar but her effortless golden locks deserve a medal and some attention. The awards show is typically an over-the-top affair, but this year, celebs opted for simple and chic hair and make-up. Kate, in particular, channeled this California-cool-meets-Hollywood-glam vibe with her side-swept waves.

Jennifer Lawrence

The Joy star; Jennifer Lawrence walked the line for the Oscars, relying on neutral-tone makeup and heavy dark liner around the eyes definitely made her new bright blonde hair stand out from the red carpet! The starlet stepped out with a fresh new dye job. The pale shade of blonde struck an arresting contrast against Lawrence’s smoky kohl-rimmed eyes and black lace gown. Her bold change is a testament to the glow-inducing powers of a double process, but also why she Hollywood’s favourite golden girl.

Screen Shot 2016-02-29 at 15.42.01

Chrissy Teigen – The mama-to-be was glowing at last nights Oscars. Like many celebs, the model opted for neutral makeup but let her bronzer do the work…however it wasn’t her Marchesca gown or make up that had everyone talking – it was her hair! Taking the hair braid trend to new heights, Chrissy wore her locks in multiple plaits for the biggest red carpet event of the year.

Screen Shot 2016-02-29 at 13.03.27

Next up we have Brooklyn star; Saoirse Ronan and she reminded us that an undone, textured blowout could easily be pulled off on the red carpet. With a brushed out beautiful wave and backed away from her face, team with a smoky eye; this look was perfect for Saoirse. The metallic shimmer from her bold eye make up also matched the actress’ sequins dress.

Rooney Mara

Rooney Mara channeled her inner Star Wars fan girl with her triple bun and powerful make-up. The Best Supporting Actress nominee is the undisputed queen of sleek, and with a sculptural updo Rooney looked the part on the Oscars red carpet. Mara slicked her hair into a series of severe bun twisted parts, which upped the dramatic impact of the allover lustrous polish that was entirely her own. And while most stars choose to focus on one standout feature—hair, lips, eyes—further elevating her statement updo by way of warm, smoky brown lids and an immaculate matte crimson lip.

 

If you like it ladies, today is the day you should take a leap and put a ring on it!

Screen Shot 2016-02-29 at 12.31.24                                             Unlike Muriel, you’re not terrible. Just ask.

In 2016 woman can more than conduct their own affairs, choose whether to marry or not get married at all, they know how to take control of their lives and are encouraged to do so. Woman can ask for a pay rise, a promotion, decide when they want to become mothers and when to ask for a divorce.

But there is still a stigma about a woman asking a man to marry her as opposed to the traditional opposite. Many woman shudder at the thought of having to ask. However, ladies taking the reigns in a proposal of matrimony have their very own day, and today is that day!

2016 is a leap year and the 29th of February is officially recognised as the day when a woman can ask her beau to marry her.

This is the time when all the Muriel’s and Bridget Jones’s out there can take control of their own destiny and get the marriage ball rolling. Interestingly, it was another Bridget who got the ball rolling.

Screen Shot 2016-02-29 at 13.16.04

No, not that Bridget!

A nun named St Bridget in fifth century Ireland, complained that woman were tired of waiting for men to ask them, so St Patrick decided to help, decreeing that once every four years there was a day when they could.

Back in 1288, the Scots passed a law that allowed a woman to propose marriage to the man of their dreams in a Leap Year with the law also stating that any man who declined the proposal on this day would have to pay a fine. The fine to be paid if a man declined could range from a silk dress or a pair of gloves. Seems like a fair deal.

There was a rule implemented that all those women proposing must wear a red petticoat while doing so, to give her suitor a heads up about what she was about to ask, giving him enough time to either prepare his acceptance speech or head for the hills.

If you are one of the ladies who is over the waiting game then forget about the stigma, go for it! And you are in good company! Behold a list of famous woman who took the initiative to transition from girlfriend to fiancé:

Screen Shot 2016-02-29 at 13.22.31

Pink knows how to get the party and the marriage started.

Pink made a series of signs for her proposal to motocross star Carey Hart. She stood at the sidelines of the Pro 250 class finals in 2005 and held up the first sign asking, “Will U Marry Me?” The next sign asked the question again and added, “I’m serious!”

Screen Shot 2016-02-29 at 13.19.29

Kristen Bell forgot all about Sarah Marshall and tradition.

After gay marriage was legalized in America, Kristen Bell proposed to her longtime boyfriend, actor Dax Shepard, over Twitter with: “@daxshepard1 will you marry me? Xo #marriageequality #loveislove.”

Screen Shot 2016-02-29 at 13.18.42

Hollywoods biggest star wasn’t scared of life biggest proposals.

Elizabeth Taylor proposed to British actor Michael Wilding in 1952.

 

Screen Shot 2016-02-29 at 13.18.12

Zsa Zsa knew a thing or nine about marriage.

Actress Zsa Zsa Gabor is as famous for being an actress as she is famous for being married — she is currently on her 9th husband and claims she proposed to every single one of her husbands. Zsa Zsa said “I pay all my own bills … I want to choose the man. I do not permit men to choose me.”

Screen Shot 2016-02-29 at 13.20.51

‘Aaannd I am TEEEEELING You, We’re getting married!!’

Jennifer Hudson decided to have a ring made for and proposed to her man David.

 

Screen Shot 2016-02-29 at 13.16.59

From the runway to the marriage alter, Diane is a boss.

Diane Von Furstenberg proposed as a gift. She said ‘ One year I didn’t know what to give him for his birthday and I called him and said, ‘You know, if you want, for your birthday I’ll marry you.’

So you see, theres nothing to it! Can you really put it off for another four years!? Nope, seize the day, pop the question! Just remember the red peticoat.

 

 

2016 Grammys

Screen Shot 2016-02-16 at 11.24.52

58th Grammy Awards

Hosted by LL Cool J, the 58th Grammy Awards got underway in Los Angeles last night and the AJC team were there as special personal guests off Beyonce, Jay Z and Blue Ivy.

Ok not really, but we were there in spirit. Here is the round up: Adele’s sound was mucked up, Taylor Swift made history, Lady Gaga got her Bowie on and Kendrick Lamar laid down the performance of the night. There was no sight of Kanye, who is was too busy angry tweeting.

Taylor Swift won album of the year for her 1989 offering. Swifts win was made even more special as she becomes the only woman in history to win Best Album twice! Her first win in 2010 made her the youngest artist to win the award. Just as well she had a new hairstyle to mark the occasion.

Lady Gaga stepped in very big shoes to pull of her energetic tribute to the late David Bowie, sporting some very Bowie-esq hair as she covered a melody of his hits.

Adele’s got up to sing ‘All I ask’ but a mic dropped on the piano strings and the result was a guitar like sound over her song that gave the illusion that her performance was off, which of-course it wasn’t, because she’s Adele for gods sake.

Screen Shot 2016-02-16 at 09.55.01

Taylor Swift kept it Anna Wintour with her hairstyle and glam with the help of some Versace threads and accessorised with her abs..

Screen Shot 2016-02-16 at 09.56.01

Adele was like ‘Hello…I’m in Givenchy’

Screen Shot 2016-02-16 at 09.55.25

Lady Gaga came in strong in Marc Jacobs.

Screen Shot 2016-02-16 at 10.44.43

Justin Bieber won his first Grammy and he also performed but his set was also effected by technical difficulties with the sound. Luckily everyone was a little too distracted by his facial hair situation and Saint Laurent to notice. We are still Beliebers though.

Screen Shot 2016-02-16 at 11.25.32

Kendrick Lamar had no such sound problems and delivered a powerful politically charged performance of ‘The Blacker the Berry” which was amazing. He also scooped five awards last night!

Screen Shot 2016-02-16 at 11.26.19

The man, the hair, the legend that is Ed Sheeran also collected his first Grammy, in Burberry.

Screen Shot 2016-02-16 at 11.51.39

Johnny Depp Got up and sang with Hollywood Vampires in tribute to Lemmy Kilmister and now we can’t look at him the same again.

Screen Shot 2016-02-16 at 11.28.20

James Bay missed out on his Grammy for Best New Artist to Meghan Trainor. Criminal.

Screen Shot 2016-02-16 at 11.55.13

Rhianna called in sick. Which is very suspicious behaviour for a Monday but we won’t point fingers. We wouldn’t dare.

 

And the winners are:

Record Of The Year

“Uptown Funk,” Mark Ronson featuring Bruno Mars

Album Of The Year

1989, Taylor Swift

Song Of The Year

“Thinking Out Loud,” Ed Sheeran & Amy Wadge, songwriters (Ed Sheeran)

Best New Artist

Meghan Trainor

Best Pop Solo Performance

“Thinking Out Loud,” Ed Sheeran

Best Rock Performance

“Don’t Wanna Fight,” Alabama Shakes

Best Rock Song

Don’t Wanna Fight,” Alabama Shakes, songwriters (Alabama Shakes)

Best Rock Album

Drones, Muse

Best Rap Album

To Pimp A Butterfly, Kendrick Lamar

Best Blues Album

Born To Play Guitar, Buddy Guy

Best Folk Album

Béla Fleck And Abigail Washburn, Béla Fleck & Abigail Washburn

Best Reggae Album

Strictly Roots, Morgan Heritage

Best Comedy Album

Live At Madison Square Garden, Louis C.K.

Best Musical Theater Album

Hamilton

Best Music Video

Taylor Swift featuring Kendrick Lamar: Bad Blood

Best Music Film:

Amy