Lauryn Hill's First Ever Fashion Campaign

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As huge admirers of Lauryn Hill, it was certainly music our ear on hearing about her very first fashion campaign for Woolrich in their Autumn/Winter 2018 collection.

Known for her strong personality, creative musical vibes and inspirational instincts, the collection was a perfect fit for the singer. Shot in the Harlem theatre where Lauryn first performed 'Doo Wop' in 1998, she helped recast the brand’s identity through its “Woolrich: American Soul Since 1830” series.

The outfits throughout the collection display true American grit, with Woolrich's trademark checks, denim, workwear and outerwear playing a huge part in the rebrand.For the jackets alone, which are screen-printed with collages of Hill and her eponymous album cover, she came up with 30 jacket sketches – something that came naturally as she has been designing and customising her own clothes for years.